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SEO Dictionary
There are many SEO terms which a self starter of
SEO will not understand this article will help SEO beginners
to understand the meanings of terms used in SEO, search engine
optimization.
Words starting from A to
D
1. Algorithm: Algorithm is a stet of rules
and regulations followed by search engines to rank websites in
order. Each search engine has its own set of
algorithms.
2. Alt tag: Alt tags are HTML tags
used to optimize an Image on the webpage. It can be a picture,
company logo or any other image on the website. It is also
called as alt attribute. The syntax of the tag is displayed
until the page gets loaded.
3. Anchor text: The
text used on any link is called an anchor text. For example is
there is a link Click here to e-mail , In this case ‘Click
here to e-mail’ is the anchor text.
4. Automated
submission: There are many softwares available on the
internet which can be used to submit your website to hundreds
of search engines and directories automatically. But it is not
much useful to submit your website using a
software.
5. Back link OR Backward link:
Number of links pointing out to your website is called as
backward links. Backward links are also called as Inbound
links.It is very important to build backward links to gain
good rankings on search engines
6. Black hat SEO:
Black hat SEO are the techniques used to fool the search
engines in order to bring in more traffic to websites. You are
not suppose to use Black hat techniques because there is a
chance of your website being black listed on the search
engines
7. Black listed: A website is black
marked by the search engines for various reasons like using
Black hat SEO, Illegal content, Spamming etc. Black
listed websites never show up on search engines. So you have
to be very careful in the SEO techniques you use for your
website because once you are on the black list you will never
have hits and sure toloose business.
8. Broken link:
A link that existed before but does not exist at present
is called a broken link. The search engines might have indexed
the link when it existed now the link may havemoved to a
different page or removed in this case the search engine
removes the indexed link from its database. It is not good for
a website to have broken links.Broken links are also called as
Dead links.
9. Crawler is also called as spider:
Crawler is a program which is similar to a browser it is
owned by search engines, to "surf" the web by following links
from one page to the next and from one site to the next. It
collects information from the sites it visits and that
information is stored in the search engine's
database.
10. Cross linking: Suppose you own
multiple websites and link all the websites you own into each
other it is called Cross linking. cross linking is done to
improve link popularity.But when you do too much cross linking
there is a chance that your website may get black listed in
Google for using bad SEO process.
11. Description
tag: Description tag is a HTML tag which gives a brief
description about the website to the search engines. It is not
visible on the website but it helps the search engines to
index your website by showing it the exact content of the
page. Now a days search engines do not give much importance to
the description tag.
12. Directory: Directory is
a website with a collection of different websites belonging to
various categories. A directory can be a general directory and
there are also directories belonging to one particular
category. There are some directories which allow free site
listings and few offers only paid listings.Directory listing
is the best method to build inbound links.
13.
Doorway page: Doorway page is the page which
redirects to another page. It is a black had SEO technique
where a keyword rich page with no proper content, this page is
where search engines land you on but the page gets you
redirected to another page or domain.This is not a advisable
technique to bring traffic to your website.
14.
Dynamic content: Web site content generated automatically,
usually from a based or user selections. Dynamic content
typically changes at regular intervals, for example daily or
each time the users reload the page. SERPSs are dynamically
generated pages, changing depending on user
input.
Words
starting from E and others will be continued in the next
article of mine
Article written by Wendy www.bizwala.com Wendy McLeod is working for
Bizwala.com as a SEO consultant
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